Fotini Moutafi is an Athens based designer who studied Costume Design and Applied Arts.After years of working in theatrical and TV productions she decided to launch her own brand when noticing the lack of stylish activewear that could support pole dancers in their practice.Being a passionate practitioner herself,she began making clothes that felt comfortable and quickly the range made a huge appeal.Now,some of the leading athletes of Pole dancing choose Backbone for their shows and personal training worldwide.
“Dare to move”
Founded in 2014 Backbone polewear creates high quality active clothing that respond to the fitness and style needs of today’s women.Each item is made to endure,provide freedom in movement and give an overall fashionable result.The brand aims to spread the passion for Pole dancing both as a physical and mental exercise regime that can be practiced by women,men and children.The designs have unique features that allow the athletes to have confidence in their practice and therefore in their own body.That’s what Backbone Polewear is all about.Master your weakness and fears and turn them into power.Find the freedom to move,express your individuality through your bodies,feel stronger and happier.Dare to pole,dare to move!
Know what you’re wearing
BACKBONE polewear addresses to pole dancers, yoga, aerial, aerobic athletes and in general to all fitness and exercise people.The brand has a strong ethical identity that keeps it going forward and creates a strong relation with each customer.
Our fabrics our made of:
Polyamide: fiber known for its exceptional durability, easy to maintain –washing- and there is also no need to ironing them.
Elastane: is the real elastic fiber and adhesive to washing.
Cotton: is well known for its capability to absorb sweat while leaving you fresh. Its form adjusts to your body’s shape.
The brand name: Backbone Polewear
Enjoy..and remember! Backbone’s literal meaning is spinal column while metaphorically is related to strong will, the unstoppable force and the courage to keep on trying. The guts to work even harder… So..“Don’t give up….get some BACKBONE”!